independent era under Volkswagen Group ownership. Since February 2023, Andreas Mindt has served as Head of Volkswagen Brand Design. In this role, he introduced Volkswagen’s new design language “Pure Positive,” built on the principles of Stable, Likeable and Secret Sauce. This philosophy was first presented in Europe through the concept cars ID. 2all, ID. CROSS Concept and ID. EVERY1, and further expanded in China with models such as the ID. UNYX 08 and ID. ERA 9X. As of 2026, Andreas Mindt serves as Head of Volkswagen Group Design. In this position, he is responsible for strengthening and sharpening the design identities of all Group brands worldwide, ensuring clear differentiation, intelligent synergies and strong global brand consistency across markets