Pure Positive – elegant, timeless and clear. With the new ID. Polo, Volkswagen Design has created a compact car that consistently follows the new Pure Positive design language. It is based on the three central pillars of Volkswagen design: stability, likeability and secret sauce. This design language builds on the DNA of iconic Volkswagen models such as Beetle, Golf and VW Bus, but has been significantly enhanced by the design team and now brought into the new era of electric mobility with the ID. Polo.
Front end – likeable and confident. The ID. Polo impresses with a new presence, dynamism and quality. At the front, for example, the Volkswagen conveys a friendly expression. It smiles because the design forms an automotive face with elements such as the headlight arrangement and shape, the pupil-like LED light units and a glass-covered horizontal bar in between. This likeable appearance is reinforced by a horizontal surface painted in the vehicle colour in the area below as well as the air intake at the end. At the side, vertical airflow openings (air curtains) border the very aerodynamic front end with a Cd value of 0.264; these air curtains underline the friendly character of the front end. Notwithstanding all these likeable features in the front end, the design features of stability and secret sauce are also visible in the ID. Polo: thanks to a wide track of 1,522 mm, wheels up to 19 inches in size and correspondingly wide wheels as well as flared wheel arches, the ID. Polo also appears powerful from this perspective – and therefore stable. The equipment-dependent illuminated LED strip between the headlights and the VW logo, which is also illuminated in this case, are the characteristic design elements in this class, creating the unmistakable day and night light design of the ID. Polo.
Silhouette – linear and taut. The silhouette of the ID. Polo is also immediately recognisable as a Volkswagen. The window shoulder, the character line underneath and the side member create dynamic lines that extend right into the front end. And this linear design has defined the style of generations of Volkswagen models for decades. For the ID. Polo, the interaction between these lines has been reinterpreted and transferred to the compact model series. Visual stability is also enhanced by a defining detail that harks back to the first Golf: the C-pillar design. This element has sharpened the design as a general characteristic of compact Volkswagen models and the next stage in its development is making its debut in the ID. Polo. The C-pillar design also enlarges the rear door cutout in the centre – making it easier to get into the rear. Another eye-catching element of the silhouette is the volume above the wheels. In the case of the ID. Polo, this is kept so low that the Volkswagen – similar to a sports car – creates the visual impression of being strikingly stable on the road.
Rear end – powerful and charismatic. The ID. Polo also makes a very powerful impression at the rear with its well-balanced division of the surfaces. Under the striking roof spoiler, the rear window extends far into the C-pillars, emphasising the width of the ID. Polo and simultaneously ensuring a good view to the rear from the inside. In the level below it is the glass-covered LED horizontal bar of the tail light clusters which, together with the horizontal area underneath painted in the vehicle colour, creates a sporty and at the same time likeable effect. In the IQ.LIGHT version of the tail light clusters, the two outer, almost rectangular LED elements have a three-dimensional look. As a result, they appear to float freely in the rear end section. In the IQ.LIGHT version, the transverse strips in the rear light crossbar and the VW logo are also illuminated.