Four new products at a glance – including a new all-electric ID. Show car and the all-new T-Roc50 years of GTI: The Golf GTI EDITION 50 anniversary model and GTI History Wall celebrate an iconMobility for all: An experience space in the middle of the city comprising interactive stations, barrier-free access and emotional staging
At this year’s IAA MOBILITY, the Volkswagen brand is underlining its claim to offer mobility for everyone: VW is presenting four new models at the freely accessible event area in Munich city center. The open stand concept represents the brand’s approachability, invites visitors to explore and inspires the exchange of ideas. The Open Space will be open from Tuesday, September 9, through Sunday, September 14. Admission is free.
You can find an overview of the program at: https://www.volkswagen.de/de/marke-und-erlebnis/iaa2025.html. Two years ago, Volkswagen entered into a dialog with visitors to the IAA MOBILITY with its urban world of experience. In a few weeks, it will be that time again: The company will present new vehicles and innovative technologies, and will invite visitors to a variety of events in the city center of Munich. Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales: “With our appearance at the Open Space, we are showing what Volkswagen stands for – today and tomorrow. It stands for innovative mobility, emotional products and a clear commitment to our customers. For us, the IAA MOBILITY is more than just a trade fair – it is a stage on which we make it possible to experience Volkswagen’s vision of mobility for everyone. The Open Space illustrates how we are shaping the future – accessible, diverse and at the center of life.”