ID. CROSS Concept - DESIGN

With the ID. CROSS Concept, Volkswagen is taking its design into a new era

Good to know

• Charismatic – with its pure clarity and positive personality, the ID. CROSS Concept reflects the new Volkswagen design language ‘Pure Positive’
• 100% Volkswagen – the clean, powerful design of the body surfaces of the ID. CROSS Concept clearly indicate: Designed by Volkswagen.
• New Volkswagen face – likeable appearance and LED light signature with three-dimensional depth effect ensure an unforgettable look
• Flying roof – the dark roof pillars form a homogeneous part of the cleanly surrounding window surfaces, making it appear as if the roof is floating
• Iconic C-pillar – the solid roof pillar rises powerfully above the rear wheel and gives the SUV stability. It is a tribute to the Golf and VW Bus
• 3D light signature – three-dimensional projections and narrow LED strips characterise the lights of the SUV rear end
• Smart charging cradle– placing the smartphone with the display facing downwards in the charging cradle reduces the information on the Volkswagen screens to the essentials
• Like a small VW Bus – the interior as a place to relax: in Relax mode, the seats transform into a comfortable reclining area

Volkswagen design for the modern era. The ID. CROSS Concept reflects the new, clearly defined design language ‘Pure Positive’, and will characterise every new Volkswagen in the future. It is the pure clarity and positive energy of this evolutionary design language that Volkswagen chief designer Andreas Mindt and his team have transferred to the new ID. CROSS Concept. The style of the compact SUV is lightweight and easily understood – like everything that is executed with great skill. However, the implementation and execution reflect the fine art and understanding of enhancing the Volkswagen brand’s design DNA over decades, constantly reinterpreting it and adapting it individually to a wide range of vehicles and segments. In the case of the ID. CROSS Concept, this resulted in a charismatic SUV based on the three cornerstones of Volkswagen design – stability, likeability and secret sauce – with a clean and powerful design and very stable stance on its large 21-inch wheels. The front and rear sections in particular reflect the positive and thus likeable appearance typical of a Volkswagen. Some design elements are also a tribute to big Volkswagen icons. These include the shape of the C-pillars derived from the Golf and the louvres integrated in the upper area of a VW Bus or ID. Buzz – fine details that are the ‘secret sauce’ of the Volkswagen of tomorrow.