Exploiting synergies. Dr Erwin Gabardi, Head of Product Management and Strategy for the Volkswagen brand and the Brand Group Core: “2026 is the year of the Electric Urban Car Family. We are launching four different models from three strong brands. They were developed together, are based on one platform and make use of one modular toolkit, while at the same time being clearly differentiated in terms of design, positioning and customer promise. We have made the most of our multi-brand collaboration, and the models show that scaling and high synergies do not mean compromise, but instead affordable electric mobility and the democratisation of features from higher segments.”
The Brand Group Core (BGC) has achieved a new technical level for electric entry-level models in Europe through consistent use of synergies and economies of scale – between the Volkswagen, Volkswagen Commercial Vehicles, SEAT/CUPRA and Škoda brands. The cross-brand collaboration in development, production, procurement and finance creates affordable, high-quality and clearly differentiated electric vehicles on a common MEB+ architecture, without compromising on efficiency or brand identity.