ID. CODE concept car

Volkswagen is now telling the rest of the ID. CODE story. The concept car presented in Beijing in 2024 charted the course in terms of design, innovations and customer benefit. Building on this, the brand is now unveiling three new concept cars at Auto Shanghai together with its Chinese joint venture partners. The ID. AURA (from FAW-Volkswagen), the ID. ERA (from SAIC VOLKSWAGEN) and the ID. EVO (from Volkswagen Anhui) are representative of a new generation of smart electric vehicles and give a preview of the product strategy for the coming years. Volkswagen plans to bring out over 30 new models (including 20 NEVs) in the relevant segments of the Chinese market through the end of 2027. These will include production versions of the concept cars now being presented in Shanghai, whose design and technologies have been specifically tailored to the needs of Chinese customers.

Volkswagen is systematically forging ahead with its “in China, for China” strategy. The goal is even closer alignment with the specific requirements of customers in the world’s largest auto market and to provide them with a convincing product offering in all relevant segments. The ID. CODE design show car that celebrates its world premiere this week at the Auto China 24 trade fair in Beijing (from April 25 to May 4, 2024) bears witness to this systematic orientation to the wishes of Chinese customers. The concept car’s aesthetics are completely new and give a preview of a large electric SUV. The ID. CODE is designed for Level 4 fully autonomous driving. The new progressive ID.UX sub-brand also plays a key role in terms of Volkswagen’s profile in the Chinese market. With all-electric, lifestyle-oriented models, this sub-brand is designed to appeal to younger customers in particular.

With the world premiere of the ID. CODE at Auto China 2024 in Beijing, Volkswagen is providing a first glimpse of a completely new SUV generation, a new design language for China and a new technology generation. The concept car was developed specifically for Volkswagen customers in China. With the ID. CODE, Volkswagen is interpreting SUV design in a completely new way and enriching it with fascinatingly superior dynamics in the age of electric mobility. With its powerful, clear and fluid surfaces, the ID. CODE comes across more like a Gran Turismo than a five-metre class SUV. The exterior is also a projection surface for the next generation of AI-assisted lighting and display systems – intuitively usable interfaces for intelligent communication between man and machine. The newly designed living space on board the ID. CODE fits perfectly into this picture – here, the real and virtual worlds combine to create a new mobility experience. The electrically powered concept car can be driven conventionally and also used autonomously at Level 4. The ID. CODE offers a more fascinating experience than ever before – it interacts with the driver, passengers and surroundings so that life with this Volkswagen becomes a completely new automotive adventure.