Skip to content

Press Releases

IAA MOBILITY 2025
09/08/25

“True Volkswagen”: Volkswagen realigns its model range around core values

Volkswagen will be presenting the results of three years of intensive development work at the IAA MOBILITY 2025 (8-14 September) in Munich, signalling the brand’s new direction. Inspired by the phrase “True Volkswagen”, the company has really honed in on typical Volkswagen strengths such as clean design with recognition factor, high standards of quality, an attractive price-performance ratio, intuitive operating concepts and innovative technologies.
ID. CROSS Concept
09/07/25

World premiere at the IAA: with the ID. CROSS Concept, Volkswagen is presenting a compact SUV for affordable electric mobility

Volkswagen, the largest supplier of electric cars in Germany and Europe in 2025, will be presenting an electric compact SUV at IAA MOBILITY in Munich (8-14 September): the ID. CROSS Concept. It is just as suitable for the city as it is for long journeys. Thomas Schäfer, CEO of the Volkswagen brand, Head of the Brand Group Core and member of the Group Board of Management: "From the very beginning, my goal was to shape the best version of the Volkswagen brand of all time. The near-production concept car of the future ID. CROSS demonstrates that we are now truly delivering – with a new design, many technologies only seen in higher classes previously, improved operability and quality – and, at last, again the 'right' name. With this new Volkswagen generation, we are now delivering on our promises".
50 years of the Polo: Volkswagen celebrates anniversary with spectacular drift video
09/05/25

50 years of the Polo: Volkswagen celebrates anniversary with spectacular drift video

Three legends, plenty of action – and a look into the future: the Polo is celebrating its 50th anniversary in sporty aplomb with an impressive drifting video. In it, the Polo R WRC and Polo R Supercar in a Harlekin livery selected by fans, as well as the electric Polo RX1e, show off their drifting abilities. None other than Johan Kristoffersson himself goes full throttle at unusual locations around the Polo plant in South Africa. But even the World Rallycross Champion is outshone at the end by a surprise guest.

50 years of Polo – you will find all information here

Since 1975, the Volkswagen Polo has delighted generations of people and has become a pioneer in its class: it has always stood for affordable mobility, timeless design and pioneering technology. With more than 20 million vehicles sold in six generations, the Polo has established itself as one of the most successful models in its class. In 2025, Volkswagen is celebrating the 50th anniversary of the small compact car.

50 years of Polo

Everything about e-mobility can be found here