Regardless of the engine selected, the new Volkswagen is offered in the 3 equipment versions take up!, move up! and high up!. In addition, Volkswagen has designed 2 highly upgraded models based on the high up! that will also be offered at market launch: the up! black and up! white. An overview of all features of the up!:
take up! in Germany
The economical entry level
Outside, the small Volkswagen in this version is equipped with 14-inch wheels, body-coloured bumpers and green tinted heat-insulating glass. As on all up! models, the body is also partially galvanised, for long-term protection against rust. Inside, details such as the Easy Entry system, folding rear bench seat, colour contrasting frames of the air vents and centre console (in "white"), carpeted flooring and a fabric-lined bootspace cover are used. Convenience features of the take up! include a rear windscreen wiper, electromechanical power assisted steering, height-adjustable steering column, convenience direction indicators (1 press = 3 flash cycles) and daytime running lights. The gloss black panel at the middle of the dashboard (in which controls are integrated for the heating / ventilation and optional audio system, for example) is particularly elegant.
Small car, great safety
When it comes to passive and active safety, standard features include front airbags and head-thorax side airbags plus a seatbelt fastening reminder for driver and front passenger, belt tensioners in front, ABS with ASR, ESP electronic stabilisation programme (in Germany), ISOFIX fixtures and top-tether fittings for mounting suitable child seats in the rear and a deactivation function for the front passenger airbag (when using a child seat on the front passenger seat).
move up! in Germany (features in addition to those of take up!)
The clever mid-range
At the next customisation level, the equipment line is called the move up!. Its safety equipment is identical to that of the take up!. The differences lie in its exterior, interior and convenience features. The door mirror housings and door handles of the move up! are painted in body colour; the full wheel covers and inner headlight housings are upgraded with chrome elements. Inside the car, the air vents and the area around the climate and audio controls are designed in glossy black; the dash pad is either grained beige or the alternate painted black. The driver's seat has height adjustment, and the interior door handles are chrome. Standard convenience features include central locking with wireless remote, Easy Entry system with memory function, electric windows in front, split rear bench seats, variable cargo floor, a glovebox door, make-up mirror in the sun visor on the passenger's side and tachometer.
high up! in Germany (features in addition to those of move up!)
The sophisticated top version
The high up! is high-end in the truest sense of the term. Compared to the move up!, its exterior is upgraded with 15-inch alloy wheels ("spoke" type). Front fog lights contribute to the car's safety. Inside, customers can order the dash pad in "black pearl", "pure white", "red", "light blue" or "dark silver". The speedometer has a chrome surround as do the air vents and the surround of the centre console. Also designed in chrome are the parking brake grip and the switches for the lights and climate control. Perfecting the car's comfort are features such as electrically adjustable and heated door mirrors, RCD 215 radio-CD system with MP3 function, an air conditioner and a leather pack (steering wheel, parking brake grip).
up! black in Germany (features in addition to those of high up!)
The exclusive up! black
Volkswagen is celebrating the market launch of its new model series with 2 exclusive models based on the high up! – the up! black and up! white. Compared to the high up!, the up! black adds standard exterior features such as pearl effect paint in "black pearl" and silver 16-inch alloy wheels ("classic" type) including black centre covers and size 185 tyres. Also standard here: a chrome look for the door mirror housings, fog light surrounds and side trim strips. The rear windows have an elegant dark tint starting at the B-pillar. At the front ends of the doors, the special model sports a "black" signature.
up! black interior
The interior also makes a customised appearance. Here, the up! black is characterised by exclusive seat patterns in a grey-black tartan look and contrasting white seams as well as model-specific modifications to the leather-trimmed steering wheel and gear shift grip. In addition, the dash pad is painted in "black pearl". Completing the upgrades are floor mats with contrasting colour borders as well as door sill plates, gear shift grip and steering wheel badge with the "up!" signature. Meanwhile, the extensive set of convenience features is perfected by the RCD 215 audio system and maps+more pack with 5-inch touchscreen, Bluetooth hands-free telephone unit, navigation system and other functions.
up! white in Germany (features in addition to those of high up!)
The exclusive up! white
As might be expected, the exterior customisation of the up! white is like that of the up! black, except for its colour. The wheels of the up! white are white, while the matching paint is called "pure white". Inside, the dash pad and the outer areas of the door trim are painted in white. Also white: contrasting seams and piping and the decorative seams of the trim covers for the gear shift and hand brake grips.
Customising the up!
Colours and wheels
One person's taste is not the same as another's. And so, one up! will hardly look like another. This is already guaranteed by the extensive colour and wheel options for this Volkswagen. Eight exterior paints, five wheel types (14 to 16-inch), two interior trims, six different colours for the dash pad (including a grained beige version) and eight types of seat covers will satisfy any taste.
My up!
As with any car, classic individual features are available as special options. They include a very large panoramic tilt/slide roof, the RCD 215 audio system, maps+more (see "Technologies" section), a sound system and a sport chassis. up! features can also be extended by what are known as "packs" that are offered for specific versions. Take the example of the "comfort pack" for the take up!. It includes electric windows, central locking with wireless remote, height-adjustable driver's seat, dual-tone fanfare horn, warning buzzer for lights left on and a parking light switch mode. The "winter pack" for the move up! extends the car's features to include seat heating in front, electrically adjustable and heated door mirrors and fog lights. Developed for the move up! and high up! is the drive pack "plus" with cruise control, ParkPilot at the rear, multifunction display and City Emergency Braking. Exclusively tailored to the high up! is the "sport pack" with 16-inch alloy wheels, sport chassis and tinted windows from the B-pillars back.
"up! boxes" – small things that make a big difference
The developers of the up! asked themselves whether everyday living could be structured in a simpler and friendlier way with the car. Their answer was a definitive "yes," because it is often the small things that make a big difference. And that is how the idea of the up! boxes came about: small, lightweight boxes for a wide variety of situations and needs. Take the "kid box", for example, that was designed for parents with small children; it includes a bag for the thousand small items that are essential with small children; and of course a toy to cuddle and a lunch box for the obligatory snacks. Other up! boxes will be called the "city box" and the "travel box". And their names describe what they are for.
Notes:
TDI, TSI, DSG and Twincharger are registered trademarks of Volkswagen AG or other companies of the Volkswagen Group in Germany and other countries.
Features and technical data apply to models offered in Germany. They may differ in other countries. All fuel economy and driving performance data cited in this press release are forecast values as of September 2011.