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Volkswagen do Brasil develops its first vehicle for the international market
Volkswagen do Brasil is developing its first vehicle concept for the international market. The model known as the “New Urban Coupé” was 100% designed and developed in Brazil.
09/03/19
Wolfsburg
Company
Press Release

Volkswagen do Brasil develops its first vehicle for the international market

  • World premiere of the Brazilian “New Urban Coupé” is planned for spring 2020
  • Production will commence at the Anchieta plant in 2020 and the vehicle will also be built in Europe from 2021
  • Volkswagen is investing seven billion BRL (approx. €1.5 billion) in Brazil through 2020 under its regionalization strategy

Groundbreaking premiere: For the first time, Volkswagen do Brasil is developing a vehicle based on the modular transverse toolkit MQB completely in-house; the model is also to be produced later in Europe and sold on other international markets. Volkswagen is strengthening the economic significance of Volkswagen do Brasil with the regionalization of the South American market. Through 2020, Volkswagen is investing seven billion BRL (approx. €1.5 billion) in Brazil in the development of new products, digitalization and technological innovations.

Ralf Brandstätter, Chief Operating Officer of the Volkswagen Passenger Cars brand, said: “The internationalization of Volkswagen began 60 years ago with construction of the plant in Anchieta, Brazil. South America has been an important market for Volkswagen ever since. We are strengthening our regionalization strategy with these investments.”

Between 2016 and 2020, Volkswagen is investing seven billion BRL (approx. €1.5 billion) in Brazil in the development of new products, digitalization and technological innovations. With these investments the company is strengthening the development of local products for customers in South America in particular, but also worldwide.

This is based on a restructuring program introduced by Volkswagen to support business opportunities in the South American market. Under its regionalization strategy, the company launched a product offensive with 20 new models for Brazil as the key market in the region.

Pablo Di Si, President and CEO of Volkswagen Latin America, said: “For the first time in our history we will be offering our very own vehicle concept on the international market, and sharing design, technology and know-how from Brazil with the world.”

The vehicle based on the MQB will be designed and developed in Brazil. Known as the “New Urban Coupé” it combines sportiness with a high driving position. The world premiere is planned for spring 2020. Production will commence at the Anchieta plant in the same year and the vehicle will also be built in Europe from 2021.

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The specified fuel consumption and emission data are determined in accordance with the measurement procedures prescribed by law. 1 January 2022, the WLTP test cycle completely replaced the NEDC test cycle and therefore no NEDC values are available for new type approved vehicles after that date.

This information does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior.

Due to more realistic testing conditions, fuel consumption and CO2 emissions measured according to WLTP will in many cases be higher than the values measured according to NEDC. As a result, the taxation of vehicles may change accordingly as of 1 September 2018. For further information on the differences between WLTP and NEDC, please visit www.volkswagen.de/wltp.

Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.