“With the ID.3, we are starting from the centre, the Volkswagen brand’s core, in which the majority of the models and sales volume can be found. The number 3 also signals expandability into the segments above and below it. We have a lot in the pipeline,” says Jürgen Stackmann, Member of the Board of Management Volkswagen Brand for Sales, Marketing & After Sales, offering a preview of Volkswagen’s e-mobility campaign. With this campaign, the brand is willing to become the number one brand globally by 2025, with more than 20 purely electrically driven models and more than a million vehicles sold annually, all of which being both networked and emission-free.
First member of the ID. family is called ID.3
- Start of the new all-electric family will be in compact class
- Third major chapter in the history of the brand’s success
- ID. stands for intelligent design, identity and visionary technologies
Months before its official world premiere at the IAA international motor show, the next milestone has already been reached: Today, Volkswagen is officially announcing the name of the first model of the new ID. family. It will be called ID.3. The number 3 is significant in two ways. On the one hand, it indicates the ID. as belonging to the compact segment, which is the class distinction in both internal and industry-wide classification systems. On the other, the ID.3 follows the Beetle and the Golf to introduce the third major chapter of strategic importance for the history of the brand.