Skip to content

Red is a popular colour for sporty top models. And now the ID.41 GTX is a vibrant new addition. Color & Trim Designer Mareike Hackbarth explains why red paintwork is such a good fit for Volkswagen models with power and performance.

Well acquainted with the ID.4 GTX: As part of the Volkswagen Design Color & Trim MEB team, designer Mareike Hackbarth develops the exterior colours of the ID. family.
From tornado to king: Using the successful plain colour Tornado Red (painted sample metal panel top left), Volkswagen Design developed the metallic paint Kings Red (painted sample metal panel top right) for the new performance models.
“Red is a diva”, explains Color & Trim Designer Mareike Hackbarth. “Expression, colour depth and value, as well as radar capability, fundamental for the sensors of the electric cars – it took about three years to perfect the new performance highlight colour and get it ready for production.”