Mareike Hackbarth is delighted as she enters the studio. “I finally get to see the finished version of the car,” she says with a radiant smile as she walks around the ID.4 GTX. She strokes the shiny red paintwork. “How beautiful. The GTX looks really great as a full package.” The designer spent three years working on the car, and this is the first time she has seen the new member of the ID. family in real life. She comes from the world of colours and paintwork. In Volkswagen Design Color & Trim, as part of the MEB team she is responsible for the exterior colours of the all-electric ID. family, where she works on colour concepts, researching trends and futurology.
Mareike Hackbarth has brought various work materials with her to the interview and unpacks them: painted sample metal panels, replica models, colour cards, bottles of colour – boxes of red. After all, that is what today is all about. The colour that attracts the most attention and triggers the most emotions. And that has a long, very athletic tradition at Volkswagen: the colour red.