Skip to content

Jürgen Gietl is Managing Partner at Brand Trust, a consultancy firm that specialises in the positioning of brands. He is an author of books, a lecturer at the Lucerne University of Applied Sciences and Arts, and is regarded as one of the most experienced experts in the field of technology brands in the German-speaking region. In an interview, he discusses GTX, the Volkswagen ID. family’s new performance brand.

Logo of the new product brand GTX
Story “GTX has the potential to be synonymous with sporty e-mobility”

From GTI to GTX

Volkswagen Golf GTI