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All Volkswagen retail partners have signed the agreement for the new sales model for vehicles from the all-electric ID. family. The sales launch of the ID.3 marks the start of the agency model for private customers and small commercial enterprises that has already proven its worth for major customers over many years. The benefit for customers: They can switch seamlessly between online and offline channels and order direct from Volkswagen, while their preferred dealer remains their local contact. The dealer assumes the role of agent under the new model and receives a commission from Volkswagen for this service.

The customer is able to switch seamlessly between online and offline channels during the buying process (example of a customer journey and touchpoints).

Media contacts

Christoph Oemisch
Spokesperson Finance & Sales
Tel. +49 (0) 5361 / 9-18895
Kamila Joanna Laures
Spokesperson Sales & Marketing
Tel. +49 (0) 5361 / 9-61189610