Since 2017, the largest product offensive in the history of the Volkswagen brand has been underway in South America. The launch of the two models, the Taos and Nivus, are the highlights so far. Just in time for its 40th anniversary in Argentina, the company is opening a new chapter with the Volkswagen Taos: The first sports utility vehicle of the brand produced in Argentina recently celebrated its world premiere. This is Volkswagen’s response to the fast-growing SUV segment in the region, and at the same time strengthens the global SUV offensive.
Unlike the namesake model for North America, which is built in Puebla, Mexico, Volkswagen produces the Taos for South America at its plant in General Pacheco near Buenos Aires. The company invested US$650 million (€535 million) to modernize the plant, including a sustainable paint line. It will enable energy savings of 75 percent, and water consumption can be reduced by as much as 85 percent. In addition, hardly any pollutants are released into the air.
The development of the Volkswagen Taos, which will be launched in Latin America from the second quarter of 2021, focused on three aspects: high-quality technology, and innovative design and top safety. Volkswagen has thus relied on a successful formula that was already applied to the Volkswagen Nivus. The Nivus is also a first: Following successful market launches in Brazil and Argentina, the A0 CUV will be the first Volkswagen developed in Latin America to be launched in Europe in 2021. However, it will be modified for the European market and produced in Europe.