One of the most significant findings is that more than half (53 percent) of Europeans looking to purchase a car in the next twelve months plan to acquire an electrified car – that is, a plug-in hybrid (PHEV; 36 percent) with a petrol and battery engine, or a fully-electric powered car (BEV; 17 percent). Looking at the individual countries, there is slightly more interest in electrified cars in Germany (54 percent). 32 percent of Germans planning to make a purchase have their sights set on a PHEV, while 22 percent are looking to buy a purely electric car.
This confirms that e-mobility is accepted by the majority – and with almost no dependency on income. That being said, 30 percent of households with the highest income in Germany account for 45 percent of those interested in a BEV. The reasons for this are higher financial capability and the often better infrastructure for charging at home. To meet the current demand in all income brackets, Volkswagen offers a wide range of electric models in various vehicle classes.