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The Volkswagen brand is undergoing the most radical transition in its history. After e-mobility, software is set to become the next big game changer. Thomas Ulbrich, member of the Board of Management for Development, and Klaus Zellmer, Board Member for Sales, Marketing and After Sales, explain how the transformation will be achieved.

Story: “Software opens the door to new business models”
Software is becoming a core competency: Thomas Ulbrich (left), member of the Board of Management for Development, and Klaus Zellmer, Board Member for Sales, Marketing and After Sales, on the transition of the Volkswagen brand.
An increasing number of customers are opting for a Volkswagen electric car – now software is set to become the next big driver of the transition.
With the augmented reality head-up display in the ID. models, important information is projected into the driver’s field of vision.
Thomas Ulbrich on the importance of software for the future