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Jürgen Gietl is Managing Partner at Brand Trust, a consultancy firm that specialises in the positioning of brands. He is an author of books, a lecturer at the Lucerne University of Applied Sciences and Arts, and is regarded as one of the most experienced experts in the field of technology brands in the German-speaking region. In an interview, he discusses GTX, the Volkswagen ID. family’s new performance brand.

Logo of the new product brand GTX

From GTI to GTX

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