Mr. Bachorski, the first pre-ordered ID.4 will soon be delivered to customers. Have you driven the e-SUV yet? How did it feel?
The driving experience delighted me. It had such a lightness, almost like music. Normally it’s like that: You stand in front of an off-road vehicle, see the huge wheels and already have an idea of how it will drive. But with the ID.4, I was completely surprised. The car drives much easier and more light-footed than I would have guessed. Super performance, very good road holding, small turning circle, simply awesome – especially for such a large car.
As Head of Interior Design, you pay particular attention to the “inner values” of a vehicle. Are you satisfied with your own work?
It’s not just my work, but that of an entire team. About 90 people work on the interior design. With every car, we have to make compromises, of course, because there are legal or technical requirements. But with the ID.4, we found a lot of really creative solutions.
What was the biggest challenge when it came to the interior design?
The platform of our all-electric vehicles allows maximum use to be made of the space offered in the interior. Since the high-voltage battery is located as a flat block under the passenger cell and all other technology components take up little installation space, the ID.4 is as spacious as a conventional SUV in the next segment above. Our main intention for the interior was therefore to emphasize this large space. Space that no combustion vehicle can replicate. It was important for us to convey a homely feeling. On the other hand, we had to consider the issue of safety. People drive SUVs because they have a different sense of safety. We didn’t want to lose that through design metaphors, but on the contrary: show the space and at the same time emphasize the safety aspects, convey a sense of security.
Asked in general terms, what constitutes “good” interior design for you?
Driving characteristics are very important to me personally. This also includes how I can operate the car while driving. A good interior design should not be complicated. The world out there is already complicated enough. The operation must be intuitive, just like a smartphone. Or the storage areas: Over the course of time, they increasingly fill up. But even with full storage areas, the basic aesthetics must be right: The car must not look cluttered. That has to be in the interior architecture. User experience, the feeling of safety and aesthetics should be in harmony.