Take hold of the steering wheel, engage level D, release the brakes, set off. A road in Wolfsburg, houses, trees, nothing out of the ordinary. Sound boring? It isn’t. The driver is on the move in virtual reality. He is sitting in a driving simulator in Volkswagen’s technical development area and sees the driving environment through VR glasses. During the virtual journey he checks a lot of aspects that are important for using the control elements and for the overall customer experience. Is the (real) tug when the seatbelt tightens irritating? How easy is it to activate various vehicle functions? Is the display intuitive to use?
Volkswagen’s Virtual Reality Center of Excellence (VRK) is responsible for the virtual journey – it is tasked with allowing new vehicle concepts to be experienced at a very early stage. This accelerates development and conserves resources.