Volkswagen Newsroom

Press Releases

05/03/24

New Volkswagen campaign tells customers’ personal stories

Volkswagen is putting its customers even more firmly at the center of its marketing going forward: the new YourWagen international communications initiative features examples of how Volkswagen models have always been a reliable partner in people’s lives – with emotional, playful and entertaining storytelling. The campaign kicks off in the UK market on May 4 with a 60-second advert during the “Britain’s Got Talent” broadcast on ITV. In parallel, further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

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05/02/24

Models

Major upgrade for the ID.3: pre-sales launch with Pro S model

Volkswagen is launching the new ID.3 with an extensive upgrade. The next software and infotainment generation and the improved operating concept are now also entering Volkswagen’s electric compact class. The augmented reality head-up display has been enhanced, a brand new Wellness App and optional premium sound system from Harman Kardon have been added. With the improved drivetrain, the ID.3 Pro S’s output increases to up to 170 kW. Pre-sales for the Pro S model (5 seater) with a 77 kWh lithium-ion battery (net) are now open; further variants will be available to order shortly.

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05/02/24

Company

Brand Group Core increases operating profit in Q1 2024 despite challenging market environment

The Brand Group Core delivered robust financial results in the first quarter of 2024. With stable vehicle sales and slightly lower sales revenue, the Brand Group Core reported a significant year-on-year increase in operating profit and operating return. At 6.4%, operating return was well within the target corridor of 6-7% for 2024. All brands contributed to this achievement, reporting higher returns on the basis of focused cost management as well as increased implementation of synergy and efficiency measures within the Brand Group. The financial performance in the first quarter felt the impact of offsetting effects – these included, for example, the abrupt termination of government incentives for electric cars in the German market and the related discount measures at the beginning of the year. Furthermore, there was high depreciation attributable to investments in product campaigns and the related ramp-up of electric products. The Brand Group Core was, however, able to counteract these effects in the first quarter of 2024 with a balanced product mix. The slight dip in demand for all-electric vehicles (BEV) was offset by higher deliveries of ICE models. Overall, stable Q1 unit sales figures at Brand Group level reflect these effects.

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50 years of Golf – you will find all information here

For five decades, this Volkswagen bestseller has characterised the streetscape in Europe and many other places around the world – and has relied on pioneering technology from the very beginning. Added to this was its unmistakable shape, which was introduced by Giorgetto Giugiaro in the Golf I and has continued to evolve in all generations. Still today, after more than 37 million delivered models, efficiency, quality, design, technologies and its overall concept are still the most convincing arguments in favour of the Golf and its derivatives.