Contains 5 sections: Positioning and costs, Body design and function, Interior design and function, Standard and special features, Powertrain and running gear technology
The new Jetta – Positioning and costs
Top quality, lots of space and low costsSignificantly larger Jetta closes gap between Golf and Passat High-end saloons of the same size considerably more expensive
Notchback and hatchback – two vehicle concepts, two design approaches, two types of automotive taste. The two car versions appeal to completely different markets, depending on class and region. Consider the USA: There vehicles with notchbacks – i.e. the classic saloon style – are not only the favourites in the automotive luxury class; even in the compact class they attain a respectable market share of 37.7 percent. A similar situation exists in countries like China or Turkey. The Volkswagen Jetta is a bestseller in all of these regions, and it has sold in the millions globally. Germany, however, is an example of how certain markets follow their own rules: the hatchback is more popular there with a considerable market share of 46.7 percent in the compact and lower medium class (A-Segment). Just like in France and Italy. In these countries, the Golf is a star whose sales are measured in millions of units. In classes above the compacts, however, saloons gain in significance. High mileage business drivers as well as private customers - from Scandinavia to Mediterranean countries - like the saloon from the medium class upwards, especially when styling and technology are of a sporty nature and quality is high. In Western Europe, saloons attain a share of about 20 percent within this B segment, and the trend is rising. That is why Volkswagen gave the Jetta a new size, a new concept and a new design. From a purely objective perspective, it is positioned exactly between the A and B segments at a length of 4.64 metres.