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Company

Sub-Sahara region

Volkswagen Amarok

Volkswagen has established a new “Sub-Sahara” region to develop the African market. This region covers all countries south of the Sahara. Steering will be the responsibility of Volkswagen South Africa, where the brand has been very successful for many decades. So far, Volkswagen is active at four locations in the region: South Africa, Nigeria, Kenya and Ruanda. In Ruanda, the brand also launched an app-based car sharing service in mid-2018.

Volkswagen Group South Africa, Ltd. Uitenhage
Basic information
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Press Releases

  • 06/27/18
    Company

    Milestone in Africa: Volkswagen launches local assembly and Car sharing in Rwanda

    The Volkswagen brand is expanding its engagement in Africa: today saw the start of its Integrated Mobility Solution in Rwanda that includes local vehicle assembly, innovative mobility services and a sales and service retail outlet CFAO Volkswagen Rwanda. Thomas Schäfer, CEO of Volkswagen Group South Africa and responsible for the Sub-Sahara region, officially launched the project in the capital Kigali in the presence of Rwanda’s President Paul Kagame. Volkswagen is thus taking the next step toward developing new up-and-coming markets. In a long-term perspective, the brand intends to play a leading role in the emerging automotive industry in Africa. With this engagement, Volkswagen is making a substantial contribution to Africa’s economic development.
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  • 01/18/18
    Company

    New market potentials in Africa – Volkswagen founds company for mobility solutions in Rwanda

    Volkswagen is taking the next step to develop the African sub-continent: as planned, the brand has founded "Volkswagen Mobility Solutions Rwanda", a company based in Rwanda. The objective is to provide modern integrated mobility services in Africa in future. As part of its worldwide regionalization strategy, Volkswagen is planning to expand its business presence significantly in Sub-Saharan Africa. Agreements to that effect were signed in Kigali just over a year ago in the presence of Rwanda's President Paul Kagame and Dr. Herbert Diess, CEO of the Volkswagen brand.
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  • 03/02/17
    Company

    Focus on economy markets: Volkswagen establishes new "Sub-Saharan Africa" region

    The Volkswagen brand is progressing with its regionalization strategy: the company has established the "Sub-Saharan Africa" region to develop and strengthen the African market. Sub-Saharan Africa is a geographical term used to describe the area of the African continent which lies south of the Sahara. The new fourth region joins the existing regions of North America, South America and China and is the next logical step in the Volkswagen brand's strategy to position itself in focus areas. The region will be headed by Thomas Schäfer, Chairman and Managing Director of Volkswagen Group South Africa. Organizational details will be elaborated in the coming weeks. Sub-Sahara comprises 49 African states with a total population of some 920 million.
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  • 03/01/17
    Company

    Volkswagen Group South Africa, Ltd. Uitenhage

    Information for the Press
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  • 12/22/16
    Company

    Developing new market potentials: Volkswagen plans integrated mobility concept in Rwanda

    Volkswagen is taking a further step to develop market potentials in Africa. On Wednesday evening, Hon. Francis Gatare, Director of the Rwanda Development Board, and Thomas Schäfer, CEO of Volkswagen Group South Africa, signed a memorandum of understanding for a new integrated mobility concept in Kigali in the presence of Rwanda's President Paul Kagame and Dr. Herbert Diess, CEO of the Volkswagen brand.
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  • 12/21/16
    Models

    Developing new market potentials: Volkswagen inaugurates vehicle production facility in Kenya

    Volkswagen is forging ahead with the regionalization of its worldwide automobile business and today inaugurated a vehicle production facility in Kenya. Together with the President of Kenya, H.E. Uhuru Kenyatta, Dr. Herbert Diess, CEO of the Volkswagen brand, was present when the first locally produced Polo Vivo rolled off the production line. With the CKD production of the bestselling car model in the sub-Saharan region, Volkswagen is stepping up its commitment to Africa. This is a key step in the development of new opportunity markets – with the right products, local partners and training in the region.
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  • 09/07/16
    Models

    Volkswagen expands Africa strategy - Vehicle production in Kenya planned

    Volkswagen continues to drive forward with the regionalisation of the global automotive business. The brand is planning to start CKD production of the Polo Vivo in Kenya at the end of 2016. An agreement to that effect was signed in Nairobi today by the Kenyan Government and Thomas Schäfer, Managing Director of Volkswagen South Africa in the presence of H.E. Uhuru Kenyatta, President of Kenya. This is an important step by the Volkswagen brand towards engaging further in new emerging markets – with the right products and know-how from the region.
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Stories

07/17/18
Company

An automotive revolution

Volkswagen in Rwanda: Local production, sales, and new types of mobility offerings
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07/11/18
Company

Looking back: a Beetle in Rwanda

It’s already fifty years since a German Embassy employee set out with his Beetle to travel around Africa
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06/25/18
Technology

A step towards the future

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The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Starting on September 1st 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. For further information on the differences between the WLTP and NEDC, please visit www.volkswagen.de/wltp.

We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.