Volkswagen has established a new “Sub-Sahara” region to develop the African market. This region covers all countries south of the Sahara. Steering will be the responsibility of Volkswagen South Africa, where the brand has been very successful for many decades. So far, Volkswagen is active at four locations in the region: South Africa, Nigeria, Kenya and Ruanda. In Ruanda, the brand also launched an app-based car sharing service in mid-2018.