Up until the early 1970s, it was a time of experimenting, developing and discarding. Engineers from Volkswagen, Audi, NSU and Porsche were competing for the contract. The Italian studios, which were the forerunners back then, were involved in the design: Bertone, Ghia, Ital Design and Pininfarina. Because it was no longer a matter of “merely” finding a successor to the Beetle: it was about establishing a cross-brand model family.
From the Beetle to the Golf
In the late 1960s, the world was in flux: traditional values were coming under question. And what about Volkswagen? There it was about more than just finding a successor for the Beetle. Engineers and designers had countless ideas for additional models both small and large. We are here to look back at those eventful times.