About me & my job
My name is Christin Buss, I am 32 years old and a Performance Marketing expert. The Performance Marketing department focuses mainly on marketing measures in the digital world; on the one hand, they are measurable and on the other, they can be continually optimized. The aim is to acquire new customers and to continue to address existing customers.
My job currently involves the production of photos and videos for the umbrella brand Volkswagen We and for the Volkswagen We services. In doing this, I am often guided by something that I learned when working for Walt Disney in Florida: that there is no better job than to inspire people. In other words: Create some magic!
In the last few months, together with my colleagues and a creative agency, I have designed and produced the campaign “We are on the move”, which you can see at volkswagen-we.com. It shows what We stands for, what our vision is and how mobility services will be integrated into our everyday lives in the future.
About Berlin traffic
I moved from Braunschweig to Berlin two and a half years ago. Since then, I have been experiencing the challenges of living in a big city every day. I think that we are really far ahead in Berlin: my cellphone is full of apps from various mobility service providers, and I currently use around ten different services. In the near future, I would like to see a further expansion of this range, as well as the smart connection of services and partners. And smaller towns, too, should be able to benefit from the mobility transformation.
About my motivation
I am greatly looking forward to working in the We Campus. Not only because new things always bring fresh energy, motivation and inspiration with them, but also because for me, We is more than just a brand. We see ourselves as a community, and we are now showing this outwardly too, through the We Campus.