Design

Press releases

New design, innovative technologies and fast development: Volkswagen sets out to delight customers in China

04/24/24

Models

New design, innovative technologies and fast development: Volkswagen sets out to delight customers in China

Volkswagen is systematically forging ahead with its “in China, for China” strategy. The goal is even closer alignment with the specific requirements of customers in the world’s largest auto market and to provide them with a convincing product offering in all relevant segments. The ID. CODE design show car that celebrates its world premiere this week at the Auto China 24 trade fair in Beijing (from April 25 to May 4, 2024) bears witness to this systematic orientation to the wishes of Chinese customers. The concept car’s aesthetics are completely new and give a preview of a large electric SUV. The ID. CODE is designed for Level 4 fully autonomous driving. The new progressive ID.UX sub-brand also plays a key role in terms of Volkswagen’s profile in the Chinese market. With all-electric, lifestyle-oriented models, this sub-brand is designed to appeal to younger customers in particular.

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Double world premiere of ID.3 GTX and ID.7 GTX Tourer: Volkswagen provides initial facts and photos of the sporty electric models

03/13/24

Models

Double world premiere of ID.3 GTX and ID.7 GTX Tourer: Volkswagen provides initial facts and photos of the sporty electric models

Volkswagen is expanding its range of sporty GTX models. As a double world premiere, the new ID.3 GTX and ID.7 GTX Tourer models are now the first to make their debut. The two highly dynamic Volkswagen models will be launched soon with an individual exterior design, including their own front and rear light signatures, sporty design details in the interior and powerful performance drives. The sportiest models from the all-electric ID. product line have already borne the GTX label since 2021 – based on the dynamic Volkswagen models with the designations GTI, GTD or GTE.

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Sporty, electric, emotive: Volkswagen presents the ID. GTI Concept show car

09/03/23

Models

Sporty, electric, emotive: Volkswagen presents the ID. GTI Concept show car

The Volkswagen brand is giving its electric offensive an additional boost: by 2027, Europe’s largest automotive manufacturer will launch eleven new all-electric models and thus offer the widest electric vehicle range of all manufacturers – from a compact car priced as less than 25,000 euros through to a family saloon. In the future, there will also be sporty and emotive GTI versions of selected models from the all-electric ID. family. The ID. GTI Concept show car presented for the first time at the IAA Mobility in Munich provides a concrete insight into how Volkswagen will transport the iconic GTI label into the electric future. At the international motor show, the new orientation of the brand will be visible in all areas for the first time. Alongside electric vehicles such as the ID. GTI Concept, ID.4, ID.5 and new ID.7, Volkswagen will also continue to offer efficient combustion engine vehicles such as the new generations of the Passat and the Tiguan In the Open Space on the Odeonsplatz, Volkswagen will also show itself as an approachable brand that is looking to engage in discussions with visitors.

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Basic Infos

The new ID. CODE celebrates its world premiere at “Auto China 2024” in Beijing

04/24/24

The new ID. CODE - World premiere

With the world premiere of the ID. CODE at Auto China 2024 in Beijing, Volkswagen is providing a first glimpse of a completely new SUV generation, a new design language for China and a new technology generation. The concept car was developed specifically for Volkswagen customers in China. With the ID. CODE, Volkswagen is interpreting SUV design in a completely new way and enriching it with fascinatingly superior dynamics in the age of electric mobility. With its powerful, clear and fluid surfaces, the ID. CODE comes across more like a Gran Turismo than a five-metre class SUV. The exterior is also a projection surface for the next generation of AI-assisted lighting and display systems – intuitively usable interfaces for intelligent communication between man and machine. The newly designed living space on board the ID. CODE fits perfectly into this picture – here, the real and virtual worlds combine to create a new mobility experience. The electrically powered concept car can be driven conventionally and also used autonomously at Level 4. The ID. CODE offers a more fascinating experience than ever before – it interacts with the driver, passengers and surroundings so that life with this Volkswagen becomes a completely new automotive adventure.

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05/15/20

Models

The new Golf GTI

Virtual presentation

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04/14/19

Models

ID. ROOMZZ – world première

Auto Shanghai 2019

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Stories

Hello ID. Light! – How the new ID. models communicate with the vehicle occupants via a light strip

04/08/21

Models

Hello ID. Light! – How the new ID. models communicate with the vehicle occupants via a light strip

Digital assistants are increasingly taking over our everyday lives. They are the little helpers that play us our favourite songs on demand, tell us the weather or control the heating and lights in our homes. They often show whether they are receiving or communicating directly with us by means of a coloured light ring. This feature has also arrived in the latest generation of electric vehicles, the ID. family, in a very similar form – as ID. Light. This is a narrow light strip under the windscreen designed to intuitively assist the vehicle occupants. The ID. Light uses different light pulses to signal whether the car is ready to drive, which direction – according to the navigation system – it should turn next or whether the battery is currently being charged.

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“We share a love of cars.”

12/28/20

Technology

“We share a love of cars.”

At Volkswagen, designing a new model always involves a large team. That was no different in the case of the new Golf: designers from a diverse range of disciplines helped to shape the car and contributed to the design of the Golf with their own individual skills, experience and passions. We spent a day with two such designers, discovering what moves them, what inspires them, and what drives them. “People shaping the Golf”, part 3 – Astrid Göring and Tomasz Bachorski on their favourite places in Wolfsburg and Braunschweig.

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Fascination in just three letters

12/22/20

Models

Fascination in just three letters

With the Volkswagen Golf GTI, Volkswagen launched a sports car for everyone in 1976, hitting the pulse of the time. We look back and show how the sports car from Wolfsburg has developed from generation to generation.

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