The headquarters and the vehicle and component plants of Volkswagen de México are located in Puebla, the capital of the federal state of the same name, 74 miles south east of Mexico City. A Volkswagen engine plant was opened in Silao in the central Mexican state of Guanajuato in January 2013.
The Volkswagen plant in Puebla is the largest automobile production facility in Mexico and also one of the largest vehicle plants in the Volkswagen Group. All the production processes needed, including the stamping of body parts and the production of engines, axles and catalytic converters, take place here. In 2019, a total of 443,435 vehicles left the production lines in Puebla. The plant is built on an area of 300 hectares.
Nowadays the Puebla plant produces the models: Jetta, Golf 7 and Tiguan Long Version. From 1997 to 2019, this factory produced, exclusively, the Beetle model versions, with more than 1,7 Million units.
The engines plant in Silao started its operations in January 2013. This factory supplies the third generation of EA888 engines family to the Volkswagen vehicle plants in Puebla, Mexico, and Chattanooga, USA and Audi plant, in San Jose Chiapa, Puebla. It is designed for an annual capacity of 420,000 engines and the plant site has a total area of 60 hectares.
In the Mexican market, Volkswagen de México is responsible for sales and marketing not only of the Volkswagen brand, but also of Volkswagen Commercial Vehicles and models of the brands: SEAT, Audi, Bentley and Porsche. In 2019, deliveries of all Group brand models in Mexico reached about 182,000 vehicles.
Steffen Reiche has been CEO of Volkswagen de México since May 1st, 2018.
Other members of the Board of Management are Anders-Sundt Jensen for Sales and Marketing (NSO); Christopher Glover for Production & Logistics; Lukas Folc for Finance and IT; Kai-Stefan Linnenkohl for Human Resources and Organization and Andreas Kuge for Purchase.
Environment and sustainability
With its "Think Blue. Factory." initiative, the Volkswagen brand has set itself clear targets for the environmentally sustainable positioning of all its plants. Towards 2025 vehicles and components are going to be manufactured with 45% less energy, CO₂, water, waste and solvents than in 2010.
70 per cent of the energy used by the plants of Puebla and Silao is provided by an Eolic Park located in the state of Zacatecas.
Volkswagen de México has been funding biodiversity research and conservation projects in Mexico since 2006. By 2016, 11 Mexican scientists had been awarded with grants of USD 26,000 each, in recognition of their contributions to species conservation in Mexico and in support of their ongoing work, and three research projects in natural protected areas supported with USD 78,000 each.
In 2017, under the new motto “Volkswagen, Por amor a México” (Volkswagen, for the Love of Mexico), the award was opened up to the entire Mexico’s conservationist community, representing all kinds of nature conservation projects, any of which may qualify for the USD 26,000 grant. Each year, a jury of highly respected Mexican scientists specializing in nature conservation select the two best qualified projects; the general public is then asked to vote for the winner via Volkswagen’s social media channels.
The first winner of this new contest is a research program that aims to preserve amphibians in Puebla. The second winner, in 2019, was a project aimed to preserve the habitat of the jaguar, in the State of Guerrero.
Since 2008, Volkswagen de México has also started reforestation programs in the National Park Izta-Popo; in Hueytamalco, Puebla, and in the Sierra de Lobos and Cuenca de la Esperanza which are natural protected areas in the State of Guanajuato. Through these programs, Volkswagen has under its protection more than 1,800 hectares and has planted more than 770,000 trees.
Likewise, environmental awareness courses have reached over 20 thousand people by Volkswagen de México, includingstudents, teachers and tutors, this in both Puebla and Guanajuato´s campuses.
Corporate social responsibility
Volkswagen de México makes an important contribution to the Mexican economy with new jobs and high export volumes. In addition, the company is committed to provide support to different social projects. Every yearemployees make a donation of part of its salary and the amount collected is doubled by Volkswagen de México. With this program the company has donated USD 2 million since 2002 in support of more than 300 social projects for less fortunate children in the states of Puebla and Guanajuato.
In order to develop the competences of its employees, Volkswagen runs a training and education center in Puebla (Volkswagen Group Academy México). This unit also includes a language school which not only teaches Volkswagen employees, but also provides courses for the general public at its branches in the city.
Technical vocational training based on the German dual system, is the training core for new production specialists during the three years that their education lasts. Once graduated, the specialized technicians start working in Volkswagen de Mexico's production lines or with its suppliers. Volkswagen is pioneer applying the German dual training system in Mexico, having trained more than 6,000 young people as technical specialists since 1967.
New Brand Design
In Mexico the Volkswagen brand joins the global transformation process of the company and presents its new and renewed brand design logo inspired by progressive thinking and connectivity trends.
This approval goes beyond the application of a logo; It expresses all the commitment that Volkswagen de México has with its clients to deliver the best vehicles with the highest quality. Proof of this commitment is the extended warranty to 3 years or 60 thousand km, for the entire range of vehicles from the 2020 model year.