T-Roc
Press releases
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Volkswagen launches the all-new T-Roc Cabriolet
The new T-Roc Cabriolet is on its way to dealerships just in time for spring. Volkswagen’s first convertible crossover links the best of both the convertible and the SUV world by combining driving pleasure with usefulness and striking design. Elements including the rollover protection system and a reinforced windscreen frame are designed to ensure maximum safety. The new convertible is now available at Volkswagen dealerships, in Germany the model will be available from a basic price of €27,495. -
CrossFit: The world’s most diverse workout meets all-round performance
Volkswagen R has a new brand ambassador: World-class athlete Sara Sigmundsdottir is now representing Volkswagen’s sporty brand around the world. The Icelandic CrossFit star authentically embodies values like performance and versatile abilities. -
The new T-Roc Cabriolet – refreshingly different
At some point in March motorists begin to feel the urge to take to the roads in a convertible. Volkswagen has recently added a lifestyle-oriented version to its range – the T-Roc Cabriolet will celebrate its official market launch in German dealerships from March 20th onwards. In the run up to the big day, Volkswagen is providing comprehensive information material, photos and footage at www.volkswagen-newsroom.com. -
R Experience Ice: Perfect drift near the Arctic Circle
Having a ball in the snow with the T-Roc R – during the R Experience Ice in Sweden, drivers drift across snow and ice on frozen Lake Arvidsjaursjön. Their challenge: to pilot the powerful Volkswagen T-Roc R on glaze in the bitter cold of a region located just south of the Arctic Circle. -
Refreshingly different: the T-Roc Cabriolet is now available for order
Volkswagen is opening up a whole new dimension in its model range as pre-sales of the new T-Roc Cabriolet now get underway. The open-top variant of the successful crossover T-Roc embodies a concept that is unique in the compact class: the raised seating position of an SUV, a strikingly extrovert design and the open-air feel of a convertible. On top of this, the new T-Roc Cabriolet features the latest generation of infotainment. Enhanced comfort is ensured by numerous assistance systems, some of which are optional. Prices for the new compact CUV start at €27,495 with the 1.0 TSI 85 kW/115 PS and 6-speed manual gearbox. -
Production of the T-Roc Cabriolet begins in Osnabrück
Production of Volkswagen's new T-Roc Cabriolet starts today at the Osnabrück plant. The plant's facilities, including the production and logistics operations, were extensively optimised in advance for the Volkswagen brand's only convertible. -
Handover of the first Volkswagen T-Roc R in the Autostadt to customer
High performance combined with exceptionally sporty design – the top-of-the-line products of each Volkswagen model series are christened with the letter “R.” With the T-Roc R, the first top model bearing the characteristic R signet was handed over to its new owner at the Autostadt in Wolfsburg. A new era has just begun for Volkswagen R. The new T-Roc R opens a model offensive for the company’s own sports brand, which will present further Volkswagen R models in 2020. -
The new T-Roc R: outstanding performance and sporty lifestyle
Powerful like a genuine sports car, casual like a versatile CUV – the new T-Roc R is the new star of the T-Roc family. Generating a mighty 221 kW/300 PS, the compact Volkswagen R powerhouse accelerates from zero to 100 km/h in 4.8 seconds. The vehicle reaches a top speed of 250 km/h before the electronics limit the forward thrust of the new top-of-the-range T-Roc version. -
T-Roc with new top-of-the-range engine and more customisation options
Volkswagen enhances the range of special equipment for the T-Roc: the popular, compact SUV is now available to order with a particularly powerful 2.0-litre diesel engine generating 140 kW / 190 PS. Two new design packages are also available for the T-Roc: the “Black Style” equipment package lends the T-Roc more elegance, thanks to many black, contrasting elements; the optional “beats” package includes the first-class “beats” sound system and many highlights in red – on the inside and outside of the vehicle. -
New T-Roc R is available to order now
For years, the letter "R" has adorned the Volkswagen brand's extremely sporty models. With the T-Roc R, Volkswagen is now bringing the new top model from the successfully launched T-Roc product line onto the road. Thanks to its four-cylinder TSI engine with a displacement of 2.0 litres, the compact performance CUV has an output of 221 kW / 300 PS and a torque of 400 Nm. The new T-Roc R is available to order now. -
“Accept no roof!” – The new T-Roc Cabriolet
Volkswagen breathes fresh air into the SUV segment with the world premiere of the new T-Roc Cabriolet. The open-top version expands the range of the popular crossover model, adding yet more lifestyle to the booming SUV market. The new T-Roc Cabriolet sees its official presentation at the Frankfurt Motor Show (IAA) from 12 to 22 September. The launch will take place in spring 2020. -
New T-Roc R combines performance and lifestyle
Volkswagen is set to present the T-Roc R, new top model for the successfully launched crossover product line, at the Geneva International Motor Show (7– 17 March 2019). Developed by Volkswagen R, this powerful vehicle boasts some impressive performance data: its four-cylinder TSI engine with 2.0 litre capacity and an output of 221 kW/300 PS as well as torque of 400 Nm. The standard combination with 7-gear DSG and 4Motion all-wheel drive ensures excellent acceleration without any loss of traction. The Volkswagen T-Roc R can accelerate from 0 to 100 km/h in 4.9 seconds, while the top speed is electronically limited to 250 km/h. -
Trade fair premiere in Geneva Volkswagen T-Roc R top model
At the Geneva International Motor Show (7 to 17 March 2019), Volkswagen is presenting the new top model for the crossover series successfully launched in 2017: the T-Roc R. The powerful Volkswagen R vehicle not only convinces with impressive performance data. The sporting characteristics of the Volkswagen T-Roc R are accentuated by the unmistakable “R”-specific exterior and interior design. -
Volkswagen receives the Plus X Award as "Most Innovative Brand" for the third time in 2018
Volkswagen is continuously setting new standards in product design at a world-class level. This is why the Wolfsburg-based company has received the Plus X Award as “Most Innovative Brand” for the third year in a row. Because the most impressive car models were also produced by Volkswagen, the jury also awarded the company the title of “Best Automotive Brand 2018”. -
Volkswagen brand's first SUV cabriolet: Supervisory Board confirms cabriolet version of T-Roc
Green light for a new cabriolet based on the T-Roc: within the framework of its major model offensive, the Volkswagen brand is launching its first convertible SUV. The new model is to be produced from the first half of 2020. At its meeting held today, the Volkswagen Group Supervisory Board confirmed the investment of more than €80 million in the Osnabrück plant which is required for this purpose. With this decision, the brand will be continuing the cabriolet success story of the Osnabrück team and safeguarding employment at the plant. -
Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow
Volkswagen is today taking the next step in the international marketing campaign for its new T-Roc. In cooperation with the global media company VICE, Volkswagen has developed an emotional campaign with Canadian model Winnie Harlow. The 22-year-old suffers from a rare skin condition that may lead to depigmented patches on her skin. As a child, she was repeatedly teased but now she is a model celebrated throughout the world. In the new Volkswagen campaign, an unmistakable personality meets an unmistakable car: Winnie Harlow meets the T-Roc. -
Volkswagen launches international marketing campaign for new T-Roc
Today, Volkswagen is launching the TV commercial for the introduction of the new T-Roc in Germany. The marketing campaign is to go on the air in a number of other European countries by the end of the year. This is a 360° campaign consisting of a TV spot, printed advertisements, digital promotion measures and posters. -
The new T-Roc is now available to order
Starting today, the sporty and stylish new T-Roc is causing quite a stir in the compact class. The new, expressively styled crossover model from Volkswagen celebrated its world premiere three weeks ago and is now available to order. The entry-level model with a 1.0 TSI engine (85 kW/115 PS) is available starting at €20,390. -
Chancellor Merkel visits Volkswagen at the IAA: Powertrain concepts of the future presented
At the International Motor Show (IAA) in Frankfurt today, German Chancellor Dr. Angela Merkel was given a glimpse of the automotive future. "The automobile has its best days ahead of it. With the right concepts, Volkswagen will contribute to shaping the automobile of the future," said Dr. Herbert Diess, Chairman of the Board of Management of the Volkswagen brand. Over the next five years, the brand will be investing about €3.5 billion in the optimization of conventional diesel, gasoline and natural gas powertrains. During the same period, €6 billion will be invested in e-mobility. At the IAA, Volkswagen is exhibiting the current state of development with the latest models and presenting the electric future of mobility in the form of concept vehicles from the ID. model family. The first production ID. models will be on show at the IAA in 2019. -
IAA 2017: Volkswagen brand points the way to the automotive future
The Volkswagen brand is pointing the way to the future at its motor show appearance at this year's International Motor Show (IAA) in Frankfurt: along with the world premiere of the new ID.CROZZ – a zero emission SUV that will go into production in 2020 – three other premieres will be featured: the new T-Roc, the new Polo GTI and the updated Golf Sportsvan. Dr Herbert Diess, Chairman of the Brand Board of Management Volkswagen Passenger Cars: "We will be thoroughly updating our vehicle range by 2020 and expanding into important segments. In 2025 Volkswagen Brand will already be offering 23 all-electric models and invest 6 billion euros in electric mobility over the next five years. In this process, the different drive technologies will continue to have currency for many years to come. It makes sense for diesel, petrol and electric drives to mutually complement one another." -
Volkswagen and Zara Larsson launch cooperation
Volkswagen continues to develop its Garage Sound platform and is launching a one-year cooperation with Swedish Grammy winner Zara Larsson. Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: "Music and Volkswagen have become a tradition. Our cooperation with Zara Larsson is a logical next step in taking our musical commitment, Volkswagen Garage Sound, to a new level." Zara Larsson will be appearing at the sixth Volkswagen Garage Sound concert, which is to be held at the Gibson in Frankfurt on September 20, 2017 in connection with the launch of the T-Roc. -
Ready to Roc! – World premiere of the new T-Roc
As part of the biggest model offensive in its history, Volkswagen is extending its model range by adding a compact-class crossover: the T-Roc. The new crossover from Volkswagen brings fresh impetus to the compact SUV class. It offers maximum personalisation, innovative digitalisation, perfect connectivity, leading-edge driver assistance systems, dynamic engines and above all modern, expressive design. A car that is just as much at home in the city as it is on rough terrain. -
Spearheading a new class: the new T-Roc
With the presentation of the new T-Roc in eight days' time, Volkswagen will be introducing a new model that is all set to make waves in the compact SUV class: the all new crossover model boasts crisp proportions, a progressive design and a wealth of innovations.
Basic Infos
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The T-Roc Cabriolet
International Media Drive -
The New T-Roc R - International Media Drive
In brief: Overview of important facts – the new T-Roc R
Stories
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“A T-Roc Cabriolet for almost any occasion”
Open or closed, daily journeys to work and to kindergarten, weekends away with a motorcycle trailer or caravan: The T-Roc Cabriolet is full of possibilities, not restrictions. We went camping at the coast – and chasing bends in the Harz. The open crossover was the ideal choice for the journey in every situation! -
Holiday feeling with the T-Roc Cabriolet in Germany’s Havelland
The actor couple Andrea Sawatzki and Christian Berkel on a lake journey through Brandenburg. Their summer trip took them in a T-Roc convertible from Werder to Lake Seddin. -
New signing from Osnabrück – the T-Roc Cabriolet
What makes spring the best of seasons? Having the soft top down and cruising leisurely through the countryside, of course. A host of Volkswagen models have had their top down for more than 70 years, and many of these were developed and produced in Osnabrück, a site that specialises in producing convertibles. The same is true of the new T-Roc Cabriolet, currently Volkswagen’s only convertible, which has recently started rolling off the site’s production lines as the latest model in a rich history of successful Volkswagen convertibles. -
T-Roc on the Rocks
The 221-kW (300-PS) T-Roc R is the sportiest version of Volkswagen’s compact crossover. Works driver and professional racing driver Benjamin Leuchter was heavily involved in developing the high-performance model. On one of the Volkswagen Driving Experience’s winter training courses in Arvidsjaur, Sweden, he tested the driving characteristics of the T-Roc R and explained its advantages in icy conditions. -
“NO LIMITS by VW”: Racing pros test their limits
High mountain peaks. Snowy meadows. Three people in a T-Roc R. “What do you think about me switching into sport mode?” asks the young man behind the wheel. “Go for it,” his front-seat passenger agrees and turns to the young woman in the back. “It was nice knowing you,” he says with a grin. A step on the gas. Strong acceleration. Then off they go into the next curve. Loud laughter. -
SUV offensive: How we are strengthening the core business
In 2019, SUVs were fully on-trend. In line with this, Volkswagen celebrated two milestones, unveiled its smallest vehicle in the segment, and will in future be focusing on zero-emission SUVs. -
Perfect for everyday and adventures
With the T-Roc Cabriolet, Volkswagen crosses automotive boundaries, combining compactness, a typical SUV seating position and the unique driving experience of a convertible. The world premiere is at the IAA. -
Born for the mountains
The Scottish Highlands are unique: wild and weather-torn mountain landscape like nowhere else in the world. To master the challenge of this landscape, you need a good dose of self-confidence – plus a mountain guide like Andy Nelson and a car like the T-Roc. -
"Fearlessly off the brake!"
Matthias Luft, automotive blogger at Motoreport.de and Youtuber, took an in-depth offroad drive of Volkswagen’s current SUV range together with 20 international influencers. -
“The best of all automotive worlds”
Sport utility vehicles (SUVs) are on trend. They are safe, comfortable and give drivers a feeling of freedom. On the trail of a success story. -
Karmann tradition with Volkswagen future
The Osnabrück plant: cabriolet and small series competence. Since 1901. -
Always included: summer, sunshine, and emotions
A brief look at the open fun-cars with Volkswagen technology. -
Ready to Roc
Starting in Portugal for the world‘s markets: The new T-Roc. -
Terrific trio
It has space for 36 vehicles and is lit by 1,069 lamps. It is located about 360 km south of Wolfsburg. Any ideas? You guessed right! Of course we're talking about the Volkswagen stand at IAA 2017.
