Why is Volkswagen repositioning itself in production with the TRANSFORM.TOGETHER strategy?
Tostmann: Volkswagen has become a very product-oriented company in recent decades. The strong focus on products is fundamentally good because it has resulted in better vehicles. We will definitely continue to focus on this aspect. But it has also cost us efficiency and returns. Examples of this include making changes to vehicles literally at the last minute, and a vehicle development process that hasn’t often really taken production optimization into account. That is why we are introducing a paradigm shift to a more pronounced production and process orientation.
“We will be one of the best in productivity”
The Volkswagen brand aims to achieve a competitive return of at least 6 percent through increased efficiency to finance key future investments from operating activities. In this way, the company will secure today’s jobs for the future. One of the biggest efficiency levers for the brand is found in production. Today in Berlin, the Volkswagen brand is presenting its new TRANSFORM.TOGETHER production strategy. The central goal is to increase productivity by 30 percent by 2025.
Find out more in the interview with Dr. Andreas Tostmann, Member of the Board of Management responsible for Production, and Dr. Robert Cisek, Head of Production Strategy.