The German women made many positive headlines at the Soccer World Cup in France despite their defeat in the quarter-finals. A symbolic success for women all over Germany?
Absolutely. The sportswomen are role models for many women in the sense of learning to win. With commitment, competence and sympathy, they show that it works. In addition, more and more top sportswomen are working for equal rights. Fair payment and equal travel and playing conditions are just as much a topic as corresponding appreciation. These are issues that concern all women –worldwide. And when top female athletes highlight this, it helps all the more.
The viewing ratings at the Women’s World Cup are higher than ever. How do you explain that?
Companies, associations and politicians are increasingly recognizing the added value of diversity. The dismantling of privileges that only exist on the basis of a characteristic such as gender is being discussed in public. Scientific studies show that it is almost grossly negligent not to use the potential of women. Enough reasons, therefore, to turn our attention to the Women’s World Cup. Ultimately, however, the main reason is that they play football remarkably well and watching them is fun.
Volkswagen not only supports women’s soccer at the DFB, but also at VfL Wolfsburg. Why is this important and right?
For the same reasons that we support the VfL men. The women are extremely successful and show us what can be achieved through good teamwork. They exemplify our corporate values. And by the way: half of our customers are women and even more are involved in the purchase decision.
As a volleyball player, you used to be a competitive athlete yourself. How can sporting success be transferred to the world of work?
Sporting success does not come automatically. It needs goal orientation, talent and perseverance. You have to be prepared to give your all, even if it hurts. It is about attitude and a positive basic attitude. And you have to know the rules of the game to be successful.