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Volkswagen Technical Development (TE) in Wolfsburg: More than 11,000 employees work on innovations for future cars. With the corona lockdown in March, mobile working in home office was the order of the day for most employees. Skype & Co. connected the teams electronically so that development projects could continue. Another challenge: new dialog formats were necessary to ensure the flow of information from top to bottom (top-down) as well as from bottom to top (bottom-up). “The requirement to introduce digital formats for dialog with and among TE employees arose early on,” reports Agnese Riemere-Birk. In the TE Transformation department, she is responsible for “Change Communication”.

Volkswagen developers rely on digital dialog
New dialog formats: Agnese Riemere-Birk uses digital media to contact TE employees in home office