Now the designers are going one step further: the aim is to design a show car for a motor show next year for the first time using exclusively virtual means. Without an intermediate step via a clay model, the engineers will build the car directly from digital designs. “The 3D world almost feels like reality. We would never have thought this possible in the past,” says Pavone.
Daily life becomes more flexible
For many employees, the possibilities for digital collaboration are an asset. Like many departments, designers currently work predominantly from home and only meet at the workplace for special reasons. Pavone: “Some colleagues are now bringing their children to school and then sit down at the computer. I have no problem with that. Creative ideas don’t come at the push of a button anyway.”
The designers want to use the expanded digital possibilities even after the pandemic. Simply going back is not an issue – the savings in time, costs and climate-damaging emissions are too great. “I assume we will have a mixture of many virtual meetings and some face-to-face encounters,” says Pavone. He is already looking forward to the physical meetings. “After all, we are people.”
Would it be possible in the long term to do without such encounters altogether? Pavone shakes his head. He says: “As good as the digital possibilities are – you can still overlook mistakes. Perfect design can only be created when we see the model outside in sunlight, in the real world. After all, the car will later be driving on real roads – and not on the screen.”