Figures show that the formula was to the liking of the public: Well over 100,000 visitors took part in the digital tour via Volkswagen’s national websites. They were able to view the new cars undisturbed and obtain information at their leisure. For many people, the exhibition only became accessible with the virtual format. “I know of an elderly lady from Ireland who followed an auto show for the first time in her life. For many interested people, it is conceivably easier because they can experience the walkthrough comfortably on their smartphone, on their laptop or from their living room in front of the TV,” says Jasmin Murr.
The digital solution can also be a benefit for climate protection: Traveling by plane from Berlin to Geneva emits around 1.4 metric tons of CO2 from the round trip. The figure is significantly lower for a car trip from Munich to Geneva, at around 180 kilograms, assuming a conventional combustion engine. Not to be beaten, however, is the virtual tour, which only generates around 100 grams of CO2 during one hour of PC streaming.
Information about the digital training platform
Jasmin Murr’s colleagues Christian Böker and Stefan Krilla faced a similar challenge: The market launch of the all-electric ID.3 took place in the middle of the pandemic – and with it the training of more than 12,000 salespeople from all over Europe. The original plan was to hold a central event in Germany with a stay in Munich, test drives, exchanges and training sessions. “During Corona times, of course, this was out of the question. That’s why we set up a digital training platform. There, the sales staff could find out all about the ID.3 and the topic of e-mobility and test their knowledge in a quiz,” says Böker. Real test drives took place locally in the markets, taking into account the respective Covid-19 regulations.
