The video sequences are based on virtual reality and artificial intelligence. The greeting is done by Optimus Prime, one of the main characters from the "Transformers" sci-fi movie. Actually, to be more precise, it's his German voice. German moviegoers will recognize it from the big screen. Here in the intuitive Carfinder, though, the movie is shown on a special headset with integrated display and a device to measure brainwaves.
Ready? Ready! The movie lasts 90 seconds. With the help of the analysis the visitor then finds out which Volkswagen would be his perfect car: Arteon, e-GolfThe concept vehicle has not yet gone on sale, and therefore Directive 1999/94 EC does not apply.))), Polo, T-Roc, Tiguan Allspace, Touran, I.D. or I.D. Buzz? Currently, these are the eight models the intuitive Carfinder is familiar with. It knows what type of person needs what kind of technology and functionality for everyday activities and for hobbies. The Carfinder also lists suggestions for color and design.
The individual sequences in the movie last about three seconds: the sunset, the cyclists, the family scene. "The headset measures which images generate the strongest responses", explains Stefan Aust, who is responsible for marketing communications at IAA. Artificial intelligence – or to be more accurate, "emotional intelligence" – controls the algorithm. What the Carfinder measures is the spontaneous, intuitive response.
Beaches and design symbolize the I.D. Buzz
"Depending on which images produce the strongest responses we can recommend the perfect car", Aust explains. For example, the I.D. Buzz would suit someone with a positive reaction to beaches and design. If the visitor tends more towards images symbolic of the environment and sustainability and less towards progressive design, then the e-Golf would be the best match. The Tiguan is the ideal recommendation for anyone with an obvious preference for the images symbolizing space and room.