Volkswagen presented the I.D. BUZZ in the USA. In Pebble Beach, California, the electric successor, based on the Bulli, captured the imagination of all kinds of people – including some of the scene's most idiosyncratic personalities like Magnus Walker, designer, rocker and Porsche freak.
In the age of digitalization, popularity is generally measured in "likes" and "shares". So one Instagram post from California's Pebble Beach on August 19, 2017 proved to be of particular interest: diverse social media users from the auto scene logged onto "The Lodge at Pebble Beach" to share their impressions. Lots of photos, plenty of videos.
The 67th Concours d'Elegance was held on the Pacific coast during that particular August weekend: a two-hour drive to the south of San Francisco, some 200 of the world's most prized antique and collector's cars measured up to the expectations of a discerning jury. So the Facebook and Instagram posts are full of exclusive oldtimers and extreme sports cars. But one particular motif stands out from the rest. The man in the photo is not wearing a suit, nor is he smoking a cigar. Long dreadlocks frame his face. A full beard covers his chest. His jeans have a pattern of holes and oil stains.