How do you give a completely new brand like JETTA its design?
In the beginning and in the spotlight are the values. We asked ourselves: What is the purpose of the new brand? Why are we entering the market? The Jetta model has been synonymous with affordable transportation in China for decades. The JETTA brand is continuing this tradition by enabling many more customers to enter the world of individual mobility. From this claim – mobility for many – we developed the logo. In many development steps, this has resulted in a range of forms that stands unmistakably for JETTA.
What distinguishes the design of the JETTA models?
Identifying features on the vehicles are, for example, the Y-structure of the rear lights and the interaction of the front with the radiator grille. But it would be too simplistic to look only at the cars. Brand design is more than a few pleasing lines. What is decisive is the holistic approach. If that is missing, you have nothing but an empty shell. Customers notice that.