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The new brand appearance celebrates its world premiere at the IAA in Frankfurt. We answer the most important questions and show a video with the head of design explaining the new logo.

Volkswagen unveils new brand design and logo
The new logo with a flat two-dimensional design is a symbol and trademark.
The Volkswagen stand at the IAA 2019 has been created in the new brand design.
The new brand design emphasizes people’s daily lives.
The new 2-D logo is reduced to its essential elements and can be used extremely flexibly.
The new brand design has been created for the digital age.
The new brand design provides more colour, light and warmth in the showrooms.

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