An SUV that caters to the tastes of US customers
The generous dimensions of the Atlas, and its engine specifications, both aim to fully cater to American tastes. Moreover, it is also produced locally: it is rolling off the production lines at the Volkswagen plant opened in Chattanooga, Tennessee in 2011. And that’s something else that Americans like. Since being launched, 36,000 units of this off-road vehicle have been sold in the USA alone.
The factors driving the Atlas’ popularity are now being consolidated by Volkswagen with a five-seater version. It too originates from Chattanooga, and after the Passat and the aforementioned Atlas, it is therefore the third model to be produced in Chattanooga. This second version of the Atlas to emerge within such as short time highlights the potential that this model offers. The Brand invested US$ 340 million in the production of the five-seater sister model, which comes on top of the $ 900 million that has already been channelled into the production of the first version of the Atlas.