In the past, SUVs were mainly for people who often travelled around in the hills or mountains. This changed in 2019 with many additional models in different vehicle classes. Young families buy SUVs, just like singles or couples of retirement age. Many business customers are also opting for sports utility vehicles.More than one million of these vehicles were newly registered this year for the first time in Germany. Already in November, the mark of 1.03 million cars since the beginning of the year was cracked. Together, SUVs and off-road vehicles now account for almost one-third of new car registrations in Germany with a market share of almost 31 percent – and are the two fastest growing segments in the statistics of the Federal Motor Transport Authority this year.
SUVs score particularly well with customers on three counts: field of vision, safety and comfort. In addition, there is the idea of freedom, because an SUV conveys the feeling of being able to drive spontaneously into the country, or even off-road. With this feeling of freedom combined with comfort, speed and safety, the SUV becomes an all-rounder. It promises the customer the best of both vehicle worlds.