Marike is the first to take a seat. She settles into the white chair, puts on the virtual reality headset and the headphones, and holds still while the EEG sensors are fitted to her head. "Welcome to Volkswagen's Intuitive Car Finder. I'm glad you could make it", says the German voice of Optimus Prime from the "Transformers" sci-fi movie.
It's the subconscious that does the talking
Marike sees an urban jungle, the sky, a beach and a coffee cup. Everyday situations. Colors. Her brain responds to each image. Unconsciously. Intuitively. The EEG sensors record these reactions, comparing them with the adjectives allocated to the individual models. The Carfinder then combines the individual responses to form a recommendation. For Marike, the new T-Roc drives into the virtual showroom at the end of the demonstration. And the Tiguan Allspace then makes an appearance for her husband Stefan.
Most times, the Car Finder fulfills the expectations of its visitors. But for some, like Chris, the experience is different. Chris is 23, his favorite is a Golf GTI. The T-Roc wasn't on his radar. But the T-Roc is exactly what the artificial – or to be more accurate, emotional – intelligence of the Carfinder selects for him.