Klaus Bischoff has stated his requirements for drive system acoustics: he wants people to recognize a Volkswagen also by the sound it makes when driving by – even if their eyes are closed. “Everyone should immediately think, wow, that can only be an electric car. And their second thought should be, YES, that’s a Volkswagen,” he says.
Sounds made by Volkswagen
Design and technology have always played a special role in Wolfsburg. That responsibility is now even greater with electric cars. Yes, soon the combustion engine will no longer be a car’s core component. But with everyone focused on the idea and promise of autonomous driving, it’s easy to overlook many of the developments that are already taking place.