Campaign targets active city-dwellers
This is why the campaign targets a modern urban public. The motifs feature active people using their car in their everyday lives – on the way to work, their cool leisure sports or to the club in the evening. One key message of the images is that first impressions count. The Volkswagen designers have equipped the T-Roc with distinctive LED headlamps and rear lights as well as an innovative ambient lighting system in the interior – these features are all in line with the motto: "Born confident".
Customers have been convinced by the SUV segment for some time. Volkswagen launched its first SUV, the Touareg, 15 years ago. It already combined all the features that make these vehicles so successful: they are at home both in the city and off-road. On long trips, they offer considerable comfort and a good view, just like the name implies: "sport utility vehicle".
The Touareg has seen some siblings added to the family over the years. Volkswagen's SUV range also includes the Tiguan. This successful compact has now reached its second generation and is built on three continents, in Germany, Mexico and China.