“The Volkswagen brand offers a very wide range, there is something for every customer”, says Wojciech Drzewiecki, President of the Automotive Market Research Institute in Warsaw. As in other countries, purchasers are also keen on powerful all-wheel drive cars, even if it’s not a T-Roc: “The model range includes SUVs and crossover vehicles: This segment grew by almost 30 percent in Poland in 2017”, says Drzewiecki.
The brand benefits from Polish thriftiness
Polish car owners are extremely price-conscious and value the reliability and lower running costs of vehicles. “Their depreciation is lower than with rival models”, says Ryszard Augustyniak, owner of a garage in Pruszkow. “They are also easy to sell on the used car market.”