It‘s a warm Saturday in July. The show room at the Zasada dealership in Warsaw is as busy as the traffic on the six lanes of Grochowska boulevard outside. A dozen customers are wandering between the gleaming cars, examining the interior trim and peering under the hood. A queue has formed in front of the new T-Roc. “People love the car”, says salesperson Sergiusz Brzezinski.
Volkswagen is popular in Poland. The Wolfsburg company has been able to double the number of new registrations in six years. This year the Group is heading for a new record: Between January and April registrations in Poland were up 15 percent.