Volkswagen reinvents itself
A strong and, above all, relentless wave of new products will provide additional support to the core business. As a consequence, Volkswagen will be able to grow into a relevant volume provider in the medium term. This effort is focussed on a market, which has been dominated by American and Asian brands. "Investing in future technologies and high-value new models is aimed at accelerating brand transformation as well as achieving steady productivity gains and cost reductions," explained CEO of the brand, Dr Herbert Diess, at the annual press conference at the end of 2017. The success of the sporty compact sedan so popular in America is a crucial element, forming the foundation to invest in the brand's electrification.
And while Volkswagen continues to invest in future-proof business models, the former automotive metropolis of Detroit is also finding new, modern solutions.