Mr. Ulbrich, Mr. Senger, what do you actually mean by “electric for all”?
Thomas Ulbrich: We want to popularize EVs and get as many people as possible excited about electric cars. The new communicative umbrella for our electric offensive embodies the essence of the Volkswagen brand: to make innovative technologies accessible on a broad scale. That was the case in the past for the Beetle, it holds true today for the Golf and it will also apply in the future for the ID.
Christian Senger: The slogan “Electric for All” marks the beginning of the crucial phase of the I.D. launch: in Dresden from Monday, the media will be getting their first look at the series technology.
"Now the crucial phase begins!"
From Monday on, it is all about e-mobility at Volkswagen.
In Dresden, more details of the ID.-family will be revealed. At the same time, the brand new communication campaign “electric for all” starts. We talked about that with Thomas Ulbrich, member of the board of management of the Volkswagen brand responsible for e-mobility and Christian Senger, responsible for the development of the all-electric architecture.