Bye Bye, Beetle Event
A highlight of the “Bye Bye, Beetle” event was a design talk with experts such as Klaus Bischoff (Volkswagen Head of Design), Prof. Rebeccah Pailes-Friedman (Pratt Institute), Paul Galloway (Design Curator at MoMA) on the significance of the Beetle as a design icon, transformations in automotive design, and design in the future. Paul Galloway is also in charge of the automobiles in MoMA’s collection and reported that these are audience favorites and are among the most-photographed objects. Prof. Rebeccah Pailes-Friedman, who teaches industrial design at the Pratt Institute and designs technological functional clothing with her company Interwoven Design Group, often finds inspiration for her own work in automotive design. The event took place, Monday, June 10th, in cooperation with the Museum of Modern Art, New York. It was an expression of the long-standing partnership between Volkswagen Group of America and the museum. Among the guests were representatives from politics, business, and culture, as well as American journalists and correspondents.