Skip to content

New drive technology, new design, new logo. Volkswagen practically reinvented itself last year. “New Volkswagen” is an expression of this.

Story "New Volkswagen – how does a global brand reinvent itself?"
Expression of the new direction: the reduced Volkswagen brand logo.
Volkswagen unveils new brand design and logo
The new Volkswagen logo.
World premiere for “New Volkswagen” at the IAA
Jürgen Stackmann, Member of the Board of Management Volkswagen Passenger Cars, with responsibility for ‘Sales, Marketing and After Sales’.
World premiere for “New Volkswagen” at the IAA
Jochen Sengpiehl, Chief Marketing Officer at Volkswagen.
Story "New Volkswagen – how does a global brand reinvent itself?"
That is “New Volkswagen”.