At Volkswagen, 2019 was a year of change. The brand’s future is electric, fully networked and balance-sheet CO2-neutral: In autumn, the first production model of the fully electric ID. family – the ID.3 compact car – celebrated its world premiere at the International Motor Show (IAA) in Frankfurt, Germany. Only a few weeks later, series production started at the Volkswagen plant in Zwickau. The numerous “Volkswagen We” services offer numerous practical simplifications in the car and on the smartphone. And last but not least, Volkswagen has devoted an unprecedented amount of attention to the issues of sustainability and environmental compatibility.
All of this proves the case: The Volkswagen brand realigned itself, if not reinvented itself, in 2019. The most visible expression of this reorientation is the new logo, which Volkswagen unveiled at the same time as the ID.3 premiere at the IAA. The design is innovative, the logistics of the rebranding impressive: it is no less than one of the most complex adaptations of a brand image worldwide.
ID. family – emission-free mobility for all customers
Many things are new, but the basic idea behind Volkswagen remains the same: The brand’s aim has always been to make mobility and technology accessible to many people. “With the Beetle, Volkswagen has created individual mobility for everyone, and the Golf has democratized new technologies,” says Ralf Brandstätter, Chief Operating Officer (COO). “With the ID.3, our aim is now to make emission-free mobility attractive for all customers.”
With the ID. family, Volkswagen will become the most sustainable volume brand in the world: By 2025, Volkswagen wants to be the global number one with more than 20 e-models and one million e-vehicles sold. And finally, all Volkswagen models will become fully networked accessories, mobile service providers and living rooms.