The basis for China's success is the long shared history
This past year, Volkswagen set a particularly encouraging record in China: 3.2 million cars were sold - more cars there than any other manufacturer ever in a single country. Volkswagen now holds a market share of 13.3 percent – that is more than double that of the next best contender, Honda. Geely, a Chinese producer, only made third place on the list of top sellers. This is followed by the GM subsidiary Buick and Toyota from Japan. And prospects remain bright. The growth phase in China remains positive; however, the consultancy firm McKinsey continues to see the country as the workhorse of the branch worldwide.
Volkswagen's strong position in China is based on a long shared history. The production of cars from German engineering began there in 1983. And over the past 15 years in particular, the market there has positively exploded. Back in 2005, 3.3 million cars were sold in China as a whole, which is just one seventh of today's sales figure.
Volkswagen has always managed to keep up throughout this turbulent time. The most popular models now are the Lavida, Tiguan, and Sagitar.