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02/26/19
Wolfsburg (D)
Company

New brand for China: JETTA

Jürgen Stackmann, member of the Board of Management with responsibility for “Sales, Marketing and After Sales”, smiles. “I think it is really exciting to help bring a new brand into the world. This is definitely a very special day,” he tells a group of international business journalists making a media visit in Wolfsburg. The visit is organized to discuss the creation of the new JETTA brand: Volkswagen plans to introduce it in China to attrac the growing target group of young, middle-class customers and of better tapping its market potential.

Story „New brand for China: JETTA“
The vehicle population in numerous Chinese cities with over a million inhabitants is still significantly lower today than in metropolitan regions such as Beijing or Shanghai. At the same time, a steadily growing middle class is striving for individual mobility and its first own car.
CEO, Volkswagen Group China CEO, Volkswagen China Passenger Cars Brand
Volkswagen's new brand in China, JETTA, offers a sedan in addition to 2 SUV models. With JETTA, Volkswagen intends to create an attractive offering in the entry-level segment, which it had previously not covered. Especially young first-time car buyers in China are to be targeted.
One of two SUV models of the new brand, JETTA.
Valuable materials are recovered
Valuable materials are recovered
Valuable materials are recovered