The ID.3 is one of the major attractions at the motor show, and not just when Bierhoff and Löw are visiting. Throughout the day, specialist journalists crowd around the car, allowing the futuristic interior and new functions to be demonstrated. And, of course, the ID.3 take-home snapshot on the smartphone shouldn't be missing. As soon as a visitor gets out of the electric car, the interior seat is once again immediately occupied – although almost a dozen examples of the ID.3 are available on the Volkswagen stand for visitors to sit inside and sample the interior.
ID.3 – a star among the stars
Gathered photographers are forming a dense cluster, while reporters are holding microphones in the air: just a few hours after its world premiere, the star of the IAA is visited by two German soccer legends: National team coach Joachim Löw and team manager Oliver Bierhoff take a good hour out to visit the fully electric ID.3 in Hall 3 with other members of the ID. Family from Volkswagen. CEO Herbert Diess takes the helm – and explains how the major switch to e-mobility works. “By 2028 we will be launching almost 70 new electric cars onto the market,” the CEO already announced on the previous evening, during the Volkswagen Group Night.