Reliability and transparency
heycar only lists vehicles with a warranty. “All of our cars have been thoroughly checked, have passed their MOT and still have a warranty,” says Kröger. “That’s why we get all sellers who want to list cars on our site to sign a declaration.” One of the ‘rules’ on heycar is that every car must have less than 150,000 kilometers on the clock and must be less than eight years old. The thinking behind this is to protect buyers from any nasty surprises. heycar hopes to attract customers with reliability and transparency, not because of the sheer size of its range. Kröger predicts that the number of vehicles on the portal will grow to a maximum of 700,000. The site currently lists 310,000 – and that’s just one year after its launch. Potential buyers can search for their dream car according to various categories, and then only receive offers for “family cars” or “city cars”. “Our goal is to find out exactly what a potential buyer is looking for and then find them the perfect match,” says Kröger. “The customer is at the heart of everything we do.”
Customers want diversity
The used vehicle platform is a subsidiary of Volkswagen Financial Services. This means that heycar is also able to offer financial services. “Our financing calculator allows us to draw up highly accurate sample financing packages for cars from the Volkswagen Group,” says Kröger. Customers can use heycar to request a credit check and then sort out the financing directly with the seller if everything is in order. Over the long term, heycar is planning to offer this as an online service – buying and financing all in the same place.
Even though it is part of the Volkswagen family, heycar takes a clear multi-brand approach. “Buyers want to be able to compare cars,“ says CEO Kröger. “Even if a customer has already decided on a specific brand, they still want to see what alternatives are out there – even if it’s just to assure them that they’ve made the right choice.” Nevertheless, only 40 percent of all buyers set out to buy a certain brand when they start looking. “Most customers are completely open-minded,” explains Kröger.